our principles

We like to dream big and we understand that even the smallest decisions can have big impacts - sometimes good, sometimes bad. We created The Honest Company to fulfill our big dreams, hoping we would make the right choices – following our hearts and consciences, with each detail and every decision – that would result in positive impacts (sounds kind of like parenting, right?).

Here are the standards we developed from that vision. Standards we regularly revisit and refine, because at our core we simply want to always try to be better.


    Create a Culture of Honesty

    We are serious about honesty – both as it applies to the integrity of our relationships and in being true to you. And, it's a standard we encourage throughout our staff, stakeholders, and customers. But, that's just the beginning. In all we do, we want to make each day a little more fulfilling, inspired, and downright better.


    Make Beauty

    Your home sets the stage for your life. We design our products that add to the beauty of your surroundings (instead of things you want to hide in drawers and under sinks). We like to play with rich colors, whimsical details, modern shapes, and multi-cultural inspirations.



    Modern families are busy and everything matters. That's why we craft products that will perform to the highest standards of effectiveness. Products that take care. Products that exceed expectations. Products guaranteed to not only satisfy, but also delight. We are relentless in the pursuit to be attentive to every detail.


    Service Matters

    We know exceptional service is important, and we intend to go above and beyond, and way over the top. We believe that a deeper level of trust can be built with incredible service. And knowing when to say "sorry", dedicate to making it right...all with a super big smile. Serving you better is also about listening and being open to dialogue – that's when we have the opportunity to learn the most (so thank you).


    Sustain Life

    We believe if you can make an amazing product without harming people or the planet, you should (and we do believe we can). We feel tremendous responsibility to this planet we call home. We are serious about being honest stewards of the natural environment and protectors of the (little) people. Therefore, we seek to inspire new solutions, reduce our collective impact, cause no unnecessary harm, and make products that are as non-toxic and healthy as possible.


    Be Accessible

    We strive to make our products as affordable as possible. And what's more convenient than having it shipped right to your door? We want every family to have the opportunity to be a part of The Honest Company experience. Accessibility is a promise to openly listen to you & collaborate–so that with you, we can continually become better and always improve.


    Pay it Forward

    As parents, we teach our kids to be kind and respectful citizens and as a company, we feel it's just as important. We are committed to both individual and corporate social responsibility – taking selfless actions that benefit others. This includes charitable partnerships, working with advocates on promoting policy changes that better protect our children and planet, and supporting the efforts of our employees with paid community service days and direct matches of non-profit donations.



    We constantly seek ways to create it, have it, and share it as much as possible LOL !

    Together we can make it betterSM.