our story what you can expect


Go ahead, ask us anything. We'll tell all. While we really do try our best in all regards, if we make a mistake or can't live up to your expectations, we'll fess up and keep trying to do better, no matter what it takes.

Peace of Mind

Parents have more than enough to worry about. You can sleep easy (between night feedings) knowing our products are made without potentially harmful ingredients. We love to do what we do and like to have fun, but we're serious about sustainability and our impact on the Earth.


Social Goodness

We believe in doing our part, and we are on a "mission to build healthier, safer families". In partnership with you, we are committed to making real change possible, and hope to inspire others to do the same. We hope you’ll join us by taking part in our community, sharing our educational efforts, or purchasing one of our products, to help fuel our efforts for even a deeper impact.

Delightful Design

Do you dread diaper duty? Loathe laundry? We can't do it for you, but we can make doing it a little more enjoyable. We are obsessed with product design that's functional, effective and durable – and also beautiful, fresh and fun.



Parenthood got you feeling overwhelmed? We've been there (actually, still are) and we've got your back. From delivering our products direct to your doorstep on a reliable schedule, to making our services customizable and affordable, to providing educational and community-building opportunities – we're always here to help, no matter what.