Beauty That's Real, Beauty that's Honest

Every woman should have safe, organic makeup that won't trigger allergies or cause breakouts. That said, your makeup bag should only contain natural makeup made from safe ingredients. Our job at Honest Co is to give you that makeup at prices you'll love, with ingredients that deliver. We offer an entire line of beauty makeup, with favorites like our Invisible Blurring Loose Powder that-in our humble opinion-should be a staple in every woman's makeup bag. This beauty product is cake and grease-free, made from natural rice starch, and works like magic to repel shine while giving you a soft-focus finish that rounds off any look.

Our natural makeup line also includes a line selection of yummy, moisturizing lip glosses, in shades like Bronzite, Poppy Topaz, and Deep Amethyst, along with juicy lip balms in shades like Plum Drop, Dragon Fruit, and Summer Melon. From eye shadows to lipsticks, to primers and mascara, our beauty makeup products are the real deal.

New to clean beauty and feeling stuck on where to start? Why not try out our "No Makeup" Makeup Kit for a natural, barely-there look? Or you can start with Jessica's Honest Beauty Starter Kit. It's loaded with 6 of her personal favorites so that you can kick your day off looking fab. With products like a tinted moisturizer, mascara, a brow pencil, blush, and more, this kit is just what you need to get started with Honest!