OUR PROMISE

We're the kind of parents who sneak flax seed into our kids' smoothies and worry if they're getting enough omega-3s. We take them to the farmer's market to pick the freshest foods - hoping if we give them a part of the process, we won't have to coax them quite as much to eat their veggies. We want only the very best for our kids and do everything we can to keep them healthy and happy.

Sound like someone you know? (We're looking at you)

Now we've translated all of this caring attention to nutritional concerns - and love for our own families - into a line of premium quality health and wellness products for yours. (Well, they're for ours too, too, but we're figured we may as well share the goodness!)

QUALITY COMES FIRST

We use only the highest quality, carefully chosen, nutraceutical-grade ingredients available. Because we've partnered with nutrition & formulation experts with over 80 years of experience (and the important network of farmers that come with it), Honest is able to source uber-superior, unprocessed, unadulterated raw materials.

WHOLE-FOOD BASED FORMULAS

Our carefully crafted, unique formulations are revolutionary whole-food nutrition, because that's what your body knows best - pure food and botanicals. Every dose is bursting with nutrients the way nature intended - from nutrient-dense plants, and healthy (happy) bacteria.

ROBUST RESEARCH + EXPERT INSIGHT = EXTRAORDINARY RESULTS & PURITY

We (and our renowned team of expert Medical Advisors) have done enormous amounts of research, so you don't have to. The vitamins, minerals, and organic veggie & fruit blends we select are known through centuries of human consumption to be safe and their exceptional healing properties. And, we turn to the latest science to tailor our formulations for extreme efficacy. And currently, we are in the very final phases of obtaining our "Non-GMO&qout; status by the Non-GMO Project.

UNPARALLELED PURITY

Our attentiveness to purity is more than a commitment, it’s a dedication to use the highest quality and pure raw materials in a small batch production. Our manufacturing partner strictly utilizes USP testing methods to ensure potency and purity of our products. We carefully choose ingredients which are free of toxic contaminants. It starts with state-of-the-art quality production and monitoring (certified in accordance to Good Manufacturing Practices (GMPs) from the FDA), and ends with each lot rigorously being tested for purity, potency, label claims, compliance, and overall quality.

HONESTLY FREE OF HARMFUL FILLERS, ADDITIVES, AND QUESTIONABLE INGREDIENTS

Babies are sensitive, and so are adults, yet the majority of supplements on the market today oftentimes use sub-par raw materials and have unnecessary fillers, binders, toxics, preservatives, and common allergens (soy, gluten, dairy, nuts, yeast, dyes) that drastically affect product quality - and may affect YOU. Ours do not. Never have. Never will.

GOES DOWN EASY

From ensuring a palatable taste and size, to adding extra revolutionary coatings and natural goodies to prevent tummy troubles - we want to ensure you a great daily experience - because taking your vitamins needs to be as pleasant as it is nourishing.

CONVENIENCE

By becoming a member and signing up for our monthly bundles, you get the assurance of getting exactly what your family needs - delightfully and quickly delivered to your doorstep

WE ARE NEVER DONE

We promise to continuously refine, update, and improve our product line - adding the most important products for your growing family. Please let us know if you have recommendations, too. You are part of our community and we love to hear from you!

We are on a mission to make uncompromised whole food nutrition easier than ever. A mission to pioneer breakthrough formulas of high-quality supplements that are sourced sustainably and made with the same loving care we use to make our kids' dinner.

A mission to do it better!

Join us on our journey to honest health & happiness!
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease