FREE GROUND SHIPPING FOR ORDERS OVER $50 WITHIN THE CONTIGUOUS US Details
THE HONEST STANDARD
Meaningful transparency and thoughtful design. We’re on a mission to change the world, one product at a time.
SAFE
The E.U. bans 1,300 ingredients, we ban over 3,000.
Cruelty Free
We Don't Test on Animals.
EFFECTIVE
Formulated by in-house experts at our own labs.
DERMATOLOGIST TESTED
Hypoallergenic products you can trust.
Safe Products For Baby, Beauty + Home
We keep it clean – from baby to beauty and everything in between.
Baby (not-so) Basics
Parent life is real. That’s why our products are real safe, real effective and real dope.
Parent Tested + Trusted
"We had zero leaks; fit my baby boy perfectly, and they are super adorable! " - JGan512
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THE HONEST SIDE OF BEAUTY
Clean is just the beginning of our vetted, verified and results-driven beauty.
The clean line that lasts (w/o carbon black)
Now you know how Jessica gets the perfect cat eye every time...
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Life's too short for short-lived lip color
The Liquid Lip here to stay through Mondays and mimosas.
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