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Our Story

people. planet. products.
Jessica Alba
Jessica Alba
You shouldn't have to choose between what works and what's good for you

Jessica Alba,
Founder

jessica alba signature light green
Eucalyptus leaves texture
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Honest
IRL

our mission is to inspire everyone to love living consciously

Calm + Heal Melting Balm Texture Honest Skincare Products
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I mean seriously the price is amazing for the quality of products Maggie
Glow On Body Oil Texture Pregnant mama belly with honest personal care products
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I will 100% be purchasing this again if I run out before my pregnancy is done Brittanyb26
Rainbow Print Texture Honest Baby Clothing
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They are soft and not too thick or thin, and the raw edge detail gives this basic a cool factor in the fashion department! Mamala
Conscious Cleaning Refill Pods on sky background Jessica Alba Using Conscious Cleaning
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With our new conscious cleaning line we're saving Mother Earth, one refillable bottle at a time. Jessica Alba, Honest Founder
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Standards
Mind. Fully. Made.™
We ban over 2500 questionable ingredients Learn More
Standards
Keep It Green
We care about people and the planet Learn More
Give Back
Socially Conscious Culture
We've donated over 25 million products to families in need Learn More
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AS SEEN IN

The 14 best Mascaras, According to Allure Beauty Editors The 14 best Mascaras, According to Allure Beauty Editors "...two coats stayed intact all night long -- even after a few margaritas"
People.com | The Best (and Easiest) Ways to Get Summer Ready Right at Home People.com | The Best (and Easiest) Ways to Get Summer Ready Right at Home"
Allure.com | The 19 Best Hand Sanitizers to Clean Hands in a Pinch Allure.com | The 19 Best Hand Sanitizers to Clean Hands in a Pinch"
Parents Best Fragrance-Free Disinfectant
Teen Vogue Halsey Says Honest Beauty "Saved" Her Pregnant Skin
BuzzFeed The Lit Powder Blush in Flirty could very well be the twin sister of the longtime favorite Nars Orgasm - except it's vegan, cruelty-free and made with mindful ingredients
REFINERY29 Out of all the hand sanitizers that hit it big last year, one standout that I keep going back to is Honest Company's wallet-friendly option.
Parents We tested Jessica Alba's new line of eco-friendly cleaning products - and found our new favorite glass cleaner