Without our health, without our planet – we have nothing. It's serious business and we're in the business of making it better. Since our inception we've tried to re-think how to create a business that promotes health and sustainability. It's definitely a work in progress. There are many great models that we've followed and in some cases we've pioneered new solutions, but there is always room for improvement and we will always try to improve.
We are committed to operating with integrity & transparency, and with humble honesty, as we strive to always create better, do better, and be better.
Below you'll find both our current standards and what our dream goals are for the future.
We love plants and all things living. We design to maximize their usage in our products, and actively focus on minimizing the presence of petroleum in our products and packaging. One day (in the not-so-distant future) we strive to be 100% plant-based and sustainably-sourced, inside and out.
With that goal in mind, we aim to:
We know a sustainable product isn't only what's inside or how it's wrapped, this includes how it's manufactured, employee work environments, waste management, energy usage, and much more.
To excel in every facet, we focus on:
Supplier's Code of Conduct: The supplier must comply with applicable environmental laws of their country, have a written environmental policy, and implement a system to minimize or eliminate negative impacts on the environment. Partners must: 1) Publicly disclose environmental impacts and activities upon request; 2) Eliminate toxic and hazardous substances from products and operations; 3) Increase efficiency and thereby minimize pollution and waste; 4) Reduce use of natural resources including raw materials, energy and water; 5) Take responsibility for proper waste management and any environmental problems associated with disposal of wastes.
It may be a bit unconventional to include goals directly in our business standards, but we never intended on being conventional. Listing our goals here serves three purposes: 1) It lets you know more about where we're headed; 2) Gives you an opportunity to dream with us (really, we'd love to hear your ideas); 3) And – honestly – when you make your goals public, you're much more likely to reach them.
Let's be better by trying to: