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Our Story

OUR STORY

Who we are jessica alba and baby
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I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.

- JESSICA ALBA, FOUNDER

WHO WE ARE

We’re a wellness brand empowering people to live happy, healthy lives. And we’re also people, just like you. When our founder couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective products that work for your family, your home and yourself, you’re Honest, too.

WHAT WE BELIEVE

We know that everything you put on, in and around your body matters. A lot. That’s why we hold ourselves to an Honest standard of safety and transparency. We even develop many of our formulas right in our in-house lab. Learn more about what goes into our products here.

We also believe that a happy, healthy life should be a right, not a privilege. Since day one, our social initiatives and community partnerships have ensured that more people have access to safe, effective options when they need it the most. Find out more about how we’re making it better together here.