Clean Mascara That Works™
An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon! Made with Jojoba Esters.
"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder
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This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power. That's why it's the #1 clean mascara on Amazon.
MADE WITH: Jojoba Esters
MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
*Always check with your local municipality for recyclability acceptance
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
MASCARA: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).
LASH PRIMER: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid
Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Eyelash primer has one primary function: to make your mascara work harder. Our lash primer does more than boost length and lift, though. We make a pretty convincing case for eyelash primer over in our blog post: What Does Eyelash Primer Do?
Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old when you notice your mascara and primer starting to dry up (that spells flaking and clumping). Most importantly, if you’ve had an eye infection, replace your mascara ASAP. Like, right now.