1 mascara sold every 1.26 minutes*
The key to our best-selling, high performance formula is keeping it Honest; it's made cruelty-free + clean of hazardous ingredients like parabens, paraffins, silicones, mineral oil + synthetic fragrances, making it perfect for sensitive eyes.
Swipe on one root-to-tip coat of our clump-free mascara primer, wait 30 seconds, then finish with a few coats of our curling mascara to achieve that “false lashes” look with max length and zero cakey-ness. This isn’t your average drugstore mascara: soft bristles glide the product evenly across your lashes for a natural yet sultry look.
Open your eyes to instant longer-looking lashes in two clean steps. Get buildable volume and a defined curl, no clumping or smudging necessary.