Jessica's Favorite
prime + perfect mask with product smear background

Prime + Perfect Mask

Who said #selfcare masking was only for nighttime? The Prime + Perfect Mask is the pregame pick-me-up to get skin glowing in the morning, after traveling or before a night out.

“I love this mask because it makes my skin look brighter and tighter, and my pores look smaller.”
- Jessica Alba, Founder Honest Beauty

Sale Price
2 fl. oz. / 60 mL
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Jessica's Favorite
Strike through price $67.97 Sale Price
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Prep your skin for prime time with this no-stress, pick-me-up mask bursting with a high concentration of skin-reviving antioxidants and shea butter. This superfruits primer is the super starter to good skin days that leaves it feeling smoother, firmer, glowier and perfectly prepped for whatever comes next — makeup, mimosas or Mondays.

Excuse our 'Head Space!' You may notice a small amount of space at the top of this tube, where the product hasn’t been filled to the brim. This is necessary to keep it from spilling into the seal and slowing production. We fill the tubes with the amount of product advertised, and account for this space by creating a slightly larger tube. Rest assured, you’re getting what you’ve paid for!

This moisturizing face mask is perfect any time of day for a quick skin pick-me-up. Apply a thin layer on dry, clean skin. Leave on for 5 to 10 minutes before gently removing with warm water. Pat dry and continue with your regular routine. For days where your skin needs an extra boost, leave the mask on for up to 30 minutes.

CAUTION: Avoid direct contact with eyes. If contact occurs, flush thoroughly with water. In case of irritation, discontinue use and consult your doctor.

Shea Butter: To Moisturize and nourish dry skin
Vitamin E: A powerful antioxidant to nourish and replenish skin
Superfruits: A blend of antioxidants containing concentrated amounts of polyphenols to help revive stressed and tired skin

Water (Aqua), Glycerin, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Behenyl Alcohol, Polyglyceryl-3 Stearate, Caesalpinia Spinosa Gum, Wine, Ribes Nigrum (Black Currant) Fruit Extract, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Caprylhydroxamic Acid, Maltodextrin, Caprylic/Capric Triglyceride, Fragaria Chiloensis (Strawberry) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Rubus Idaeus (Raspberry) Leaf Extract, Ananas Sativus (Pineapple) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Vanilla Planifolia Fruit Extract, Coffea Arabica (Coffee) Leaf/Seed Extract, Alcohol, Citric Acid , Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Limonene.

Black Currant Extract
Black Currant Extract + Ice Wine: firm
Vitamin E + Superfruits
Vitamin E + Superfruits: nourish + replenish
Shea Butter
Shea Butter: known for moisturizing


Oh, hun. Let us count the WAYS. When your woke-up-like-this look is a little less rested than normal, mask. When you’ve got a big night ahead but your skin’s just not feeling it, mask. When your 6am flight lands with a side of dry skin, mask.

The priming benefits of this moisturizing mask are for every skin type.

Given how well it primes the skin for better makeup application, we’re partial to using this mask before makeup — whether that’s in the morning or ahead of a refresh before a night out. But you can reap its moisturizing benefits in your nighttime skincare routine, too! No matter when you use it, always apply to a clean face and follow-up with your fave Honest Beauty moisturizer.



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