Meet the New Honest Beauty: Fresh Products and a Fresh New Look

Meet the New Honest Beauty: Fresh Products and a Fresh New Look

Honest Beauty has always been about seeing beauty differently. And the truth is, looking and feeling your best is a result of all the little choices you make throughout your day — from plenty of water to a clean beauty routine. That’s why we’re so excited to introduce the new Honest Beauty, a streamlined assortment of easy-to-use skin and color essentials designed to help you maximize your time and simplify your life.

Made with everything you need and nothing you don’t — and featuring a fresh, forward-thinking new look — it’s a collection of clean beauty go-tos you can trust to work. And, it includes some brand-new, true-to-you standouts:

Everything Primer - Matte

Buildable and breathable, our new primer is the first step to a freshly filtered look and longer-lasting, even makeup coverage. Infused with micronized bamboo powder, this shine-controlling, imperfection-blurring formula is everything.

Eyeshadow Palette

Filled with a versatile mix of mattes, shimmers and satins, this 10-shade palette effortlessly transitions from day to whatever the night may bring. Featuring pigment-rich shades with velvety texture and seamless blendability — with matte hues that can double as liners — it’s the only palette you’ll want (or need).

Lip Crayons

Our award-winning lip crayons — made with a conditioning blend of jojoba seed oil, murumuru and shea butters — just got a few gorgeous new hues. We’re swooning over our new Lush Sheer shades in barely there Sherbet and Bordeaux. And, our already-fave shades Fig and Blossom are now also available in a Demi-Matte finish.

Shop the new vibe on

We aim to provide you with the most honest and credible information possible. This article was reviewed for accuracy by The Honest Team and was written based on trusted sources that are linked at the bottom of the article.