Extreme Length Mascara + Lash Primer

$19.99 is the original price - $34.99 is the original price

Mascara: 0.20 fl. oz. / 6.0 mL + Lash Primer: 0.07 fl. oz. / 2.0 mL
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Best Seller
Extreme Length Mascara + Lash Primer

Extreme Length Mascara + Lash Primer

Clean Mascara That Works™

An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon!* Made with Jojoba Esters.

*Source: Stackline / Amazon U.S., Mascara, Retail Sales (April 2020 - April 2021); based on The Honest Standard.

"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder

$19.99 is the original price - $34.99 is the original price

Mascara: 0.20 fl. oz. / 6.0 mL + Lash Primer: 0.07 fl. oz. / 2.0 mL
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Purchase Options
Free Shipping on Orders Over $50 Within the Contiguous US
Free Shipping on Orders Over $50 Within the Contiguous US

Awards + Seals

Allure - The Beauty Expert, Readers' Choice Award Winner in Clean Beauty 2021

PETA: Cruelty Free Product

EWG: When you see the EWG VERIFIED™ mark on a product, you can be sure it's free from EWG's chemicals of concern and meets strict standards for your health.

Clean Mascara That Works™

An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon!* Made with Jojoba Esters.

*Source: Stackline / Amazon U.S., Mascara, Retail Sales (April 2020 - April 2021); based on The Honest Standard.

"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder

Awards + Seals

Allure - The Beauty Expert, Readers' Choice Award Winner in Clean Beauty 2021

PETA: Cruelty Free Product

EWG: When you see the EWG VERIFIED™ mark on a product, you can be sure it's free from EWG's chemicals of concern and meets strict standards for your health.

OPHTHALMOLOGIST TESTED | CRUELTY FREE

This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power. That's why it's the #1 clean mascara on Amazon.

MADE WITH: Jojoba Esters

MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil

RESULTS

In a clinical study with 51 women, after one week of use:
  • 94% agreed eyelashes look more defined
  • 97% felt the mascara was long lasting
  • 92% agreed the mascara made their eyes pop
  • 92% saw a visible lift
  • 84% felt that the mascara + primer increased the length of their eyelashes
  • 76% felt that the mascara + primer increased the volume of their lashes
  • 80% of users agreed that their eyelashes looked full and lashes didn’t look clumpy
  • 88% of users felt that the mascara + primer was convenient to use

Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Always check with your local municipality for recyclability acceptance.

We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.

Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.

Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

WE KEEP IT CLEAN

MASCARA: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

LASH PRIMER: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid

MADE WITH

Jojoba Esters

MADE WITHOUT

Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil

PRIME
Create an even base to enhance the mascara's performance + staying power
BUILD LENGTH
Flexible formula builds extreme length + sky high lift
made with
jojoba esters
Known to moisturize and condition

CONSCIOUSLY + EFFECTIVELY FORMULATED WITHOUT:

 

At HONEST, our mission is and has always been to create safe, effective products that work. For us, clean beauty begins with the ingredients not found in our products. Our Honest Beauty NO ListTM is the foundation of the guiding principles we call our Honest Standard. Our NO List™ is made up of category-specific lists, because what causes an ingredient/material to pose a risk is dependent on how and where it’s used. The Honest Standard for our Cosmetics portfolio ensures that the following will never be in any of our make-up products.

MADE WITHOUT:

 
Parabens Black 2
Paraffins Isododecane
Cyclic Silcones Formaldehyde Donors
Sulfates Mineral Oil
Quaternium-15 Acrylates
Triethanolamine PMMA
Polyethylene PEGs
Nylon Talc

BUT THERE'S MORE...
We believe in make-up that cares about more than just the end look. At a product level, we take our "Made Without" List even a step further by identifying relevant ingredients commonly used for the product type + format and determining whether or not they meet OUR Honest standards. When formulating EXTREME VOLUME MASCARA + BOLD LASH PRIMER, we made sure to exclude additional ingredients that posed potential consumer safety and eco-tox concerns. The following ingredients can be found in many "clean" mascaras on the market but have been purposefully excluded from ours to give you a product you can not just look good in, but feel good about using.

WHAT IS IT:
An antioxidant added to increase shelf life and prevent products from going bad.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. BHT has been flagged as a potential carcinogen and is being reviewed as a potential endocrine disruptor in Europe.

SAFER ALTERNATIVES WE USE INSTEAD:
Vitamin E, and the reality that product performance declines over time so a shelf life longer than 3 years isn't practical anyway.

WHAT IS IT:
A buffering agent to increase product pH.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Aminomethyl Propanol and Aminomethyl Propanediol (AMPs) may be contaminated with nitrosamines, which are known carcinogens.

SAFER ALTERNATIVES WE USE INSTEAD:
Sodium Hydroxide OR having an Honest in-house toxicologist who researched ideal product pH for eye safety and determined the pH of our mascara already hit the mark for safety.

WHAT IS IT:
A preservative to prevent microbial growth in a product.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Chlorphenesin has been linked to immune effects in laboratory animals and toxicity to eye glands in laboratory tests.

SAFER ALTERNATIVES WE USE INSTEAD:
Toxicologist audited preservatives or a mixture of gentler preservatives that make sense for the product type. We also like to pick preservatives that are known to have skin soothing and antioxidant benefits. Double win!

WHAT IS IT:
Volatile compounds and preservatives used to increase dry down of mascaras and increase product shelf life.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Alcohol/ Phenethyl Alcohol/ Benzyl Alcohol are volatile ingredients which may cause eye irritation, especially for those with sensitive eyes. When formulating our mascara, eye safety + comfort was at the forefront of our development. EXTREME VOLUME MASCARA + LASH PRIMER is safe for sensitive eyes, contact lens wearers, & ophthalmologist tested.

SAFER ALTERNATIVES WE USE INSTEAD:
Our Honest in-house toxicologist who can vet each ingredient based on where and how it will be used. Eyes are sensitive and require extra consideration from a product development standpoint.

WHAT IS IT:
EDTA is a chelating agent, or ingredient that binds free metals ions, which helps to prevent product degradation and extend shelf life.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. Many EDTA compounds have been classified as persistent or hazardous to aquatic life. Since they are not properly removed in wastewater treatment and seem not to breakdown in the environment, there is concern over long-term environmental effects.

SAFER ALTERNATIVES WE USE INSTEAD:
Trisodium Ethylenediamine Disuccinate, the green chelating agent. Is it as cheap as EDTA? No. But we sleep better at night knowing we made the right choice for the planet.

WHAT IS IT:
A synthetic film former. Upon mascara dry down, Styrene/Acrylates Copolymer literally creates a film around the lashes, binding the product to the lashes and creating volume (think nail polish, but for your lashes). Longwear and water resistance are key benefits of synthetic film formers.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. Styrene/Acrylates Copolymer is a petroleum-derived polymer that is classified as persistent by the Canadian Environmental Protection Act (CEPA). The CEPA also lists Strene Acrylates Copolymer as possible microbead in toiletries.

SAFER ALTERNATIVES WE USE INSTEAD:
A ton of plant-derived film formers! Some for water resistance, some for oil resistance, and some plant-based waxes as well. Was it easy to replace? Nope. But thats why we have in-house experts working tirelessly on every new product.

WHAT IS IT:
A synthetic film former. Upon mascara dry down, VP/Eicosene Copolymer literally creates a film around the lashes, binding the product to the lashes and creating volume (think nail polish, but for your lashes). Longwear and water resistance are key benefits of synthetic film formers.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. VP/Eicosene Copolymer is a petroleum-derived polymer that is classified as persistent by the Canadian Environmental Protection Act (CEPA).

SAFER ALTERNATIVES WE USE INSTEAD:
A ton of plant-derived film formers! Some for water resistance, some for oil resistance, and some plant-based waxes as well. Was it easy to replace? Nope. But thats why we have in-house experts working tirelessly on every new product.

WHAT IS IT:
Love a creamy mascara? That's the waxes' job. And petro-derived waxes are cheap, they work, they have great stability and come in a variety of types to meet every formulator's needs.

OFTEN DISGUISED AS:
Paraffin, Ceresin, Microcrystalline Wax, Ozokerite, Polyethylene, and Synthetic Wax

WHY WE DON'T USE IT IN OUR MASCARA:
Sustainability. Petro-derived waxes come from the non-renewable material petroleum. We prefer to use more sustainable options.

SAFER ALTERNATIVES WE USE INSTEAD:
Natural waxes! Yes, they are more expensive, require more expert formulating, & testing to find the perfect blend BUT that's why we have an in-house lab team of experts in clean beauty.

EVM-madewithouts

FAQS

Eyelash primer has one primary function: to make your mascara work harder. Our lash primer does more than boost length and lift, though. We make a pretty convincing case for eyelash primer over in our blog post:  What Does Eyelash Primer Do?

Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old when you notice your mascara and primer starting to dry up (that spells flaking and clumping). Most importantly, if you’ve had an eye infection, replace your mascara ASAP. Like, right now.

mascara_faq

Reviews

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Questions