privacy policy

This Privacy Policy is effective on April 9, 2015.

Your privacy is very important to us. Our Privacy Policy spells out The Honest Company's commitment to respecting the privacy of the members and visitors to our site. We reserve the right to change this policy at any time, which we'll do through online posting or an email message sent directly to you. We are very careful with what we do with your information.

This Privacy Policy describes how The Honest Company collects and uses the personal information you provide to us on our website: and our mobile application (collectively the "Site"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Collection and Use of Personal Information

We collect personal information from you to provide an efficient, meaningful and customized experience for you on The Honest Company's website.

We collect the following personal information from you:

  • Contact Information such as name, email address, mailing address and phone number
  • If you use our mobile application we may collect your phone number and the unique device id number. If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information to provide you with location-based information and advertising.
  • Billing Information such as credit card number and billing address
  • Unique Identifiers such as user name, account number and password
  • Preferences Information such as product wish lists, order history and marketing preferences
  • Family Information such as child name, age and weight
  • Email addresses of friends or other people you would like us to contact

As is true of most websites, we automatically gather information about your computer such as your IP address, time and date of visit, browser type, referring/exit pages and operating system. We may log this information for system administration, order verification, internal marketing and system troubleshooting purposes.

We use this information to:

  • Fulfill your order
  • Send you an order confirmation
  • Assess the needs of your business to determine suitable products
  • Send you requested product or service information
  • Send product updates or warranty information
  • Respond to customer service requests
  • Administer your account
  • Send you a newsletter
  • Send you marketing communications
  • Respond to your questions and concerns
  • Improve our website and marketing efforts
  • Conduct research and analysis
  • Display content based upon your interests

To review and update your personal information to ensure it is accurate, contact us at:

The Honest Company
2700 Pennsylvania Ave., Suite 1200
Santa Monica, CA 90404
Phone: 1.888.862.8818

Information Collected from You About Others

If you decide to invite a third party to create an account, we will collect your and the third party's names and email addresses in order to send an email and follow up with the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to access and upload the third party's names and email addresses as required above. You or the third party may contact us at to request the removal of this information from our database.

Information You Provide to Facebook and other Social Networking Sites

The Site allows users to access Facebook to interact with friends and to share on Facebook through Wall and friends' News Feeds. If you are already logged into the Site and Facebook or another SNS, when you click on "Connect with Facebook", or a similar connection on another SNS, you will be prompted to merge your profiles. If you are already logged into the Site but not logged into Facebook or another SNS that we support, when you click on "Connect with Facebook", or a similar connection on another SNS, you will be prompted to enter your SNS credentials or to "Sign Up" for the SNS. By proceeding, you are allowing the Site to access your information and you are agreeing to the Facebook or other SNS's Terms of Use in your use of the Site. Conversely, if you are not currently registered as a user of the Site, and you click on "Sign in" using Facebook or another SNS that we support, you will first be asked to enter your Facebook or SNS credentials and then be given the option to register for the Services. In this case, we may receive information from Facebook or another SNS to make it easier for you to create an account on the Site and show our relevant content from your Facebook or SNS friends. Once you register on the Site and connect with Facebook or another SNS, you will be able to automatically post recent activity back to Facebook or the other SNS. Any information that we collect from your Facebook or other SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS's privacy and data practices. You have the option to disable Facebook Connect at any time by logging into your Account through the Site and going to settings, "About Me", "Linked Accounts", and then unselecting "Facebook". Further, you can edit privacy settings for the reviews that appear on Facebook or disconnect your Site activity stream by visiting the Facebook Applications Settings page.

Mobile Services

We may also collect non-personal information from your mobile device if you have downloaded our mobile application. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the mobile application, and information about the type of device you use. In addition, in the event our mobile application crash on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our mobile application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.

Location Information

If you have enabled location services on your phone, we collect your location information to provide the retail locator function. If you do not want this information collected by us, you can disable location services on your phone.

Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell your personal information to third parties, and we do not authorize the collection of our members' or visitors' personally identifiable information by any third parties for the third parties' use.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:

  • As required by law such as to comply with a subpoena or similar legal process
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request
  • To any other third party with your prior consent to do so

If The Honest Company engages in a joint promotion with an affiliate and/or partner, we may share your contact information with our affiliate and/or partner to be used in relation to the promotion.

We may share non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

If The Honest Company is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

The Site may enable you to post content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.

Third Party Websites

Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.


You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, updating your communications preferences in your membership account on our website or contacting us at:

The Honest Company
2700 Pennsylvania Ave., Suite 1200
Santa Monica, CA 90404
Phone: 1.888.862.8818

If you decide at any time that you no longer wish to have your SNS account (e.g., Facebook) linked to your account, then you may de-link the SNS account in the "preferences" section in your account settings. You may also manage the sharing of certain personal information with us when you connect with us through an SNS, such as through Facebook. Please refer to the privacy settings of the SNS to determine how you may adjust our permissions and manage the interactivity between the Services and your social media account or mobile device.

You may change any of your personal information in your account by editing your profile within your account or by sending an email to us at the email address set forth below. You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

Cookies and Other Tracking Technologies

Cookies are small text files of information stored by the Internet browser on your computer's hard drive. For example, we may use cookies to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Our cookies do not collect personal or confidential information and are not spyware. At this time, The Honest Company website and mobile application do not recognize automated browser signals or other similar mechanisms regarding tracking of online activities.

You may set your Internet web browser to refuse cookies or to remove cookies from your hard drive.

Web Beacons

Our Site contains electronic images known as web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

We use a third party to gather information about how you and others use our Site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our website is used.

Targeted Advertising

Targeted Advertising (also known as online behavioral advertising) uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made. Third parties collect this information by placing or accessing cookies in your browser when you visit this, or other, websites. If you would like to learn more about the third party advertisers that may be aware of the fact that you visit this website, and to understand your choices about having such advertisers' cookies turned off, please visit


The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Site, you can contact us at:

The Honest Company
2700 Pennsylvania Ave., Suite 1200
Santa Monica, CA 90404
Phone: 1.888.862.8818

A Note About Children

We do not intentionally gather personal information from visitors who are under the age of 13. If a child under 13 submits personal information to us and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at

Mobile Application

You can stop all collection of information by the mobile application by uninstalling the mobile application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.


The Honest Company is not an entity that is covered by HIPAA. The HIPAA privacy rules apply to health plans, health care clearinghouses, to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the "covered entities") and their service providers ("business associates"). This means that the information that you provide to the Honest Company is not protected by the HIPAA privacy rules and regulations.

Notification of Privacy Statement Changes

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this policy for the latest information on our privacy practices.

A Note to Users Outside of the United States

If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to such transfer.

Contact Information

You can contact us about this Privacy Policy by writing or emailing us at the address below:

The Honest Company
2700 Pennsylvania Ave., Suite 1200
Santa Monica, CA 90404
Phone: 1.888.862.8818

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