Award Winners Kit

The lengths your lashes will go with our 2-in-1 dual-ended mascara is nothing short of extreme. Start with the mascara lash primer to enhance your mascara’s lay-down performance and staying power. Flip to the dark side for a coat of rich, smooth lash-lifting black mascara and open your eyes to extreme definition, volume and length.

Our genius primer coats lashes and creates an even base to enhance the mascara's lash-lengthening performance + staying power. Our mascara brush is designed with molded bristles and a flexible wand to evenly coat lashes.

Our formula is gentle on the eyes and suitable for contact lens wearers.

Made without parabens, paraffins, synthetic fragrances, silicones and mineral oil.

Clinical results: *In a consumer study of 51 women after one week of use

94% agreed eyelashes look more defined

94% said the mascara was long lasting

92% agreed the mascara made their eyes pop

92% saw a visible lift

84.3% felt that the mascara + primer increased the length of their eyelashes

82.3% noticed that the product increased the length dramatically

80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy

88.2% of the users felt that the mascara + primer was convenient to use

Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old makeup when you notice your mascara and primer starting to dry up (that spells flaking and clumping). Most importantly, if you’ve had an eye infection, replace your mascara eye makeup ASAP. Like, right now.

Applying mascara is a breeze with our lash building primer. Brush the mascara primer through your upper lashes evenly from root to tip. Wait 30 seconds, and then apply a coat of mascara to your upper and lower lashes, using the molded bristles to define and separate as you go and experience your very own lash growth. Apply another coat for thicker, fuller lashes.

CAUTION: When applying mascara, avoid direct contact with eyes. If contact occurs, flush thoroughly with water. In case of irritation, discontinue use and consult your doctor.

Jojoba Esters: known to moisturize and condition

Mascara Ingredients: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

Lash Primer Ingredients: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid

Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old makeup when you notice your mascara and primer starting to dry up (that spells flaking and clumping). Most importantly, if you’ve had an eye infection, replace your mascara eye makeup ASAP. Like, right now. Mascara: 0.20 fl. oz. / 6.0 mL + Lash Primer: 0.07 fl. oz. / 2.0 mL

Achieve crave-worthy color with one of our best lip crayons ever. The sheer formula gives your lips a lush upgrade with the crayon’s delicious blend of moisturizing coconut oil, murumuru butter and shea butter. Offered in eight juicy colors, our lush lip crayon delivers a smooth, satiny finish with a sheer pop of color.

Line the outer edges of your lips with crayon first, then fill in the center for a full, lush look. Bold or nude, you choose! With eight hues ranging from the delicate pink Sheer Petal to the more dramatic Sheer Bordeaux, you can effortlessly take your look from day to night.

CAUTION: Avoid direct contact with eyes. If contact occurs, flush thoroughly with water. In case of irritation, discontinue use and consult your doctor.

Coconut Oil, Shea & Murumuru Butters: known to condition and help lock in moisture

Sheer Raspberry, Sheer Blossom, Sheer Rose and Sheer Petal: Ricinus Communis (Castor) Seed Oil, Glyceryl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Euphorbia Cerifera (Candelilla) Wax, Cetyl Ricinoleate, Polyglyceryl-6 Polyricinoleate, Copernicia Cerifera (Carnauba) Wax, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Cocos Nucifera (Coconut) Oil, Polyglyceryl-10 Pentaoleate, Beeswax (Cera Alba), Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Carmine (CI 75470), Yellow 5 Lake (CI 19140). May Contain: Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850).

Sheer Chestnut and Sheer Coral: Ricinus Communis (Castor) Seed Oil, Glyceryl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Euphorbia Cerifera (Candelilla) Wax, Cetyl Ricinoleate, Polyglyceryl-6 Polyricinoleate, Copernicia Cerifera (Carnauba) Wax, Helianthus Annuus (Sunflower) Seed Wax, Caprylic/Capric Triglyceride, Beeswax (Cera Alba), Cocos Nucifera (Coconut) Oil, Polyglyceryl-10 Pentaoleate, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Carmine (CI 75470). May Contain: Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850).

Sheer Bordeaux: Ricinus Communis (Castor) Seed Oil, Cetyl Ricinoleate, Polyglyceryl-10 Decaoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-6 Polyricinoleate, Beeswax (Cera Alba), Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Euphorbia Cerifera (Candelilla) Wax, Glyceryl Ricinoleate, Polyglyceryl-10 Pentaoleate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Blue 1 Lake (CI 42090).

Sheer Sherbet: Ricinus Communis (Castor) Seed Oil, Cetyl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-6 Polyricinoleate, Euphorbia Cerifera (Candelilla) Wax, Beeswax (Cera Alba), Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Ricinoleate, Polyglyceryl-10 Pentaoleate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Carmine (CI 75470), Red 6 (CI 15850).

You love the staying power and velvety texture of a liquid lip. The dryness, not so much. Our CleanPower Technology™ (patent-pending) powers the all-day wear of our color-drenched, shine-to-matte Liquid Lipstick. What’s more paraben-free, the vegan formula nourishes (thanks, avocado oil), feels flexible (bye, dry-by-noon status quo) and instantly hydrates (hello, hyaluronic acid) to keep that beautiful color going strong and feeling fabulous. Glam on, glam clean.

With more staying power than a lip gloss and more hydration than a traditional lipstick: our long lasting liquid lipstick has the beauty power you need to last all day long, minus the dryness. Our luxurious matte finish and creamy liquid formula seamlessly combines long wear with lasting nourishment, in a shade range designed to match any look.

Apply to lips. For optimal results, let dry 5 minutes.

Pro Tip: For an extra-balmy lip stain look, start with a generous application of Tinted Lip Balm. Follow with Liquid Lipstick, wiping the tip of the applicator on your fingertip and patting color onto lips or the perfect pout.

CAUTION: In case of irritation, discontinue use and consult your doctor.

Avocado Oil: contains fatty acids to help improve skin 
Hyaluronic Acid: known to bind water & draw moisture into skin

Love, BFF, Happiness, Passion, Fearless, Forever, Goddess: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985), Manganese Violet (CI 77742).

Off Duty: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, Synthetic Beeswax, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).