What Makes This Clean Liquid Lipstick Stick?
Our in-house chemist breaks down the ingredient selection behind our Liquid Lipstick. Plus, the naturally-derived ingredient you’ve never heard of (but your lips will love)…
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An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon! Made with Jojoba Esters.
"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power. That's why it's the #1 clean mascara on Amazon.
MADE WITH: Jojoba Esters
MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Carton is made from recyclable tree-free paper made with upcycled sugarcane*
*Always check with your local municipality for recyclability acceptance
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
MASCARA: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).
LASH PRIMER: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid
Jojoba Esters
Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
A sheer lip crayon that is infused with Coconut Oil, Murumuru + Shea Butters for a moisturized pout that pops.
"I'm obsessed with how juicy these make my lips look and feel" -Jessica Alba, Honest Founder
This lush, sheer crayon glides on smooth and keeps lips moisturized all day, thanks to a conditioning blend of Coconut Oil, Murumuru, + Shea Butters.
MADE WITH: Coconut Oil, Shea + Murumuru Butters
MADE WITHOUT: Parabens, Phthalates, Paraffins, Silicones, Talc, Petrolatum, Mineral Oil
Glide me along the outer edges of your lips, then color inside the lines for a lush, satin vibe.
Use as directed. In case of irritation, discontinue use.
RASPBERRY, BLOSSOM, ROSE, PETAL: Ricinus Communis (Castor) Seed Oil, Glyceryl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Euphorbia Cerifera (Candelilla) Wax, Cetyl Ricinoleate, Polyglyceryl-6 Polyricinoleate, Copernicia Cerifera (Carnauba) Wax, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Cocos Nucifera (Coconut) Oil, Polyglyceryl-10 Pentaoleate, Beeswax (Cera Alba), Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Carmine (CI 75470), Yellow 5 Lake (CI 19140). May Contain: Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850).
CHESTNUT, CORAL: Ricinus Communis (Castor) Seed Oil, Glyceryl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Euphorbia Cerifera (Candelilla) Wax, Cetyl Ricinoleate, Polyglyceryl-6 Polyricinoleate, Copernicia Cerifera (Carnauba) Wax, Helianthus Annuus (Sunflower) Seed Wax, Caprylic/Capric Triglyceride, Beeswax (Cera Alba), Cocos Nucifera (Coconut) Oil, Polyglyceryl-10 Pentaoleate, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Carmine (CI 75470). May Contain: Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850).
BORDEAUX: Ricinus Communis (Castor) Seed Oil, Cetyl Ricinoleate, Polyglyceryl-10 Decaoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-6 Polyricinoleate, Beeswax (Cera Alba), Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Euphorbia Cerifera (Candelilla) Wax, Glyceryl Ricinoleate, Polyglyceryl-10 Pentaoleate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Blue 1 Lake (CI 42090).
SHERBETRicinus Communis (Castor) Seed Oil, Cetyl Ricinoleate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Polyglyceryl-10 Decaoleate, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-6 Polyricinoleate, Euphorbia Cerifera (Candelilla) Wax, Beeswax (Cera Alba), Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Ricinoleate, Polyglyceryl-10 Pentaoleate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Garcinia Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Sorbitan Sesquioleate, Glyceryl Caprylate, Triethyl Citrate, Glyceryl Undecylenate, Alcohol, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Water (Aqua), Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Carmine (CI 75470), Red 6 (CI 15850).
Coconut Oil, Shea + Murumuru Butters
Parabens, Phthalates, Paraffins, Silicones, Talc, Petrolatum, Mineral Oil
An award-winning, vegan, velvety matte liquid lipstick that is comfortable and provides lasting hydration. Made with Avocado oil + Hyaluronic Acid. Works for all skin types.
"This formula is amazing because it's matte and hydrates" -Jessica Alba
Drench your lips in comfy (non-drying), velvety matte color. No need to sacrifice color for care. Unlike traditional lipsticks, this award-winner provides lasting hydration, and is infused with Avocado Oil to help nourish and hydrating ingredient, Hyaluronic Acid. The ultra-pigmented liquid lip stays put for up to 6 hours in 8 flattering shades. It's like a power suit for your pout.
MADE WITH:MADE WITHOUT: Isododecane, Synthetic Film Formers, Silicones, Fragrances, Carmine, Animal Byproduct
Apply me to your lips. Wait 5 minutes for a cushy, matte finish that's worth pouting about.
Use as directed.
LOVE, BFF, HAPPINESS, PASSION, FEARLESS, FOREVER, GODDESS: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985), Manganese Violet (CI 77742).
OFF DUTY: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, Synthetic Beeswax, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).
Isododecane, Synthetic Film Formers, Silicones, Fragrances, Carmine, Animal Byproduct
Whether you’re an experienced makeup artist or totally new to lip crayons, they’re easy to use and glide on effortlessly.
Absolutely! Start with our Tinted Lip Balm for an extra infusion of buildable color, then layer on the lip crayon.
All the beauty experts would say to match your lip color to your skin tone. A great rule of thumb, sure, but we also say go with what you feel good wearing. Need a date-night look? Our Sheer Chestnut delivers just the right amount of color to complement any outfit. For a super-cheery pop of shine, try our juicy Sheer Sherbet.
Eyelash primer has one primary function: to make your mascara work harder. Our lash primer does more than boost length and lift, though. We make a pretty convincing case for eyelash primer over in our blog post: What Does Eyelash Primer Do?
Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old when you notice your mascara and primer starting to dry up (that spells flaking and clumping). Most importantly, if you’ve had an eye infection, replace your mascara ASAP. Like, right now.
Thoughts and advice for living a happy, healthy life.
Our in-house chemist breaks down the ingredient selection behind our Liquid Lipstick. Plus, the naturally-derived ingredient you’ve never heard of (but your lips will love)…
Read More