For us, it was never
just about clean.
It was about love.
We shake things up
because we’re driven to
make an impact
We keep it real and
empower others to
do the same
We believe each person
has a voice to contribute
We’re intentional with our
actions because we know
they add up to big changes
The Honest Standard is our set of guiding principles that shape how we innovate and develop every product.
We’re on a mission to change the industry through meaningful transparency and thoughtful design
All ingredients are carefully selected and toxicologist-audited.
We avoid over 3,500 chemicals across all of our cosmetics and toiletries for safety.
All products* follow rigorous standards
of safety, efficacy, and integrity.
*Testing and certifications may vary for each product.
We’ve always believed small choices add up to a big difference. Call it The Butterfly Effect. By supporting Honest, you're supporting happy, healthy lives for more people everywhere.
We know being a parent isn’t easy. We’re here to make living a more conscious life possible by working with organizations that offer support, resources and care for your family's needs.
Our compassionate team has volunteered over 20,000 hours (and counting) giving back to our communities through donation drives, serving meals, beach cleanups, and more.
Over 30 million family personal care, clean beauty products, and other essentials have been donated to individuals and families serviced by nonprofits we team up with.
