4 Step Eye Routine

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Eye enhancing, feel good formulas
Strike through price $74.95 Sale Price
New Arrival
An effortless swipe of color in matte + metallic shades
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5 Shades
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There's a reason one sells every 2 minutes!
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Say hello to beautiful, natural looking brows!
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5 Shades
Ten shades, endless ways
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Our 2-in-1 mascara + lash primer builds length and definition for a dramatic difference coat-by-coat. Shop Now
Our vegan, Jojoba Oil infused eyeliner glides on smooth to deliver gorgeous color payoff in just one swipe. Shop Now
Brow Pencil
Add depth + definition to your arch with a buildable brow pencil that glides on for a natural look. Shop Now

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Tips + Tricks

Makeup Tips for all Eye Shapes

Check out our ultimate guide on how to figure out your eye shape + how to apply makeup in a way that complements those beautiful eyes.

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