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Clean Eye Makeup Faves

See Your Beauty Kit
See Your Beauty Kit
Our eye enhancing, feel good formulas were designed to help see your natural beauty.


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4 Step Eye Routine

Shop The Collection
All About the Eyes Kit Quickview
Eye enhancing, feel good formulas
Strike through price $74.95 Sale Price
$67.49
Vibeliner Pencil Eyeliner Quickview
New Arrival
An effortless swipe of color in matte + metallic shades
Sale Price
$12.99
5 Shades
Extreme Length Mascara + Lash Primer Quickview
Best Seller
There's a reason one sells every 2 minutes!
Sale Price
$16.99
More Options Available
Eyebrow Pencil Quickview
Say hello to beautiful, natural looking brows!
Sale Price
$9.99
5 Shades
Get It Together Eyeshadow Palette Quickview
Ten shades, endless ways
Sale Price
$19.99
Standards
Mascara
Our 2-in-1 mascara + lash primer builds length and definition for a dramatic difference coat-by-coat. Shop Now
Standards
Vibeliner
Our vegan, Jojoba Oil infused eyeliner glides on smooth to deliver gorgeous color payoff in just one swipe. Shop Now
Standards
Brow Pencil
Add depth + definition to your arch with a buildable brow pencil that glides on for a natural look. Shop Now

Honest
IRL

Eye-conic reviews from our Honest Beauties

Vibeliner Pencil Eyeliner Texture Jamil
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I have been looking for new eyeliner and this is perfect. Goes on smooth and stays put! SmyrnaMom
Mascara Primer Texture Woman wearing Honest Mascara
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This mascara is EVERYTHING. The length it provides to my lashes is insane. It’s super lightweight and doesn’t clump or smear. @apres_glow
Eyebrow Pencil Texture Woman applying Eyebrow Pencil
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Love it! It was very easy to use. The formula is buttery amd smooth. It makes it very easy to quickly fill in the brows. Marie
Mascara Texture Woman wearing Honest Mascara
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Love this primer & mascara. So easy to use & so gentle on your eyes. Katy
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As Seen In

Refinery29 | This lash duo from Honest Beauty helps to create both length and volume at the same time. Refinery29 | This lash duo from Honest Beauty helps to create both length and volume at the same time.
Popsugar | We love a good multi-tasking product, like the Honest Beauty Extreme Length Mascara + Lash Primer. It boosts volume and length. Popsugar | We love a good multi-tasking product, like the Honest Beauty Extreme Length Mascara + Lash Primer. It boosts volume and length.
InStyle | Shoppers say this 'Magic' mascara doubles their lash length InStyle | Shoppers say this 'Magic' mascara doubles their lash length
Tips + Tricks

Makeup Tips for all Eye Shapes

Check out our ultimate guide on how to figure out your eye shape + how to apply makeup in a way that complements those beautiful eyes.

Learn More