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Clean Eye Makeup Faves

See Your Beauty Kit

See Your Beauty Kit

Our eye enhancing, feel good formulas were designed to help see your natural beauty.
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4 Step Eye Routine

Shop The Collection

Vibeliner Pencil Eyeliner

An effortless swipe of color in matte + metallic shades

$12.99

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Mascara

Our 2-in-1 mascara + lash primer builds length and definition for a dramatic difference coat-by-coat. Shop Now

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Vibeliner

Our vegan, Jojoba Oil infused eyeliner glides on smooth to deliver gorgeous color payoff in just one swipe. Shop Now

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Brow Pencil

Add depth + definition to your arch with a buildable brow pencil that glides on for a natural look. Shop Now

Honest
IRL

Eye-conic reviews from our Honest Beauties

Vibeliner Pencil Eyeliner Texture

Jamil

I have been looking for new eyeliner and this is perfect. Goes on smooth and stays put! SmyrnaMom

Mascara Primer Texture

Woman wearing Honest Mascara

This mascara is EVERYTHING. The length it provides to my lashes is insane. It’s super lightweight and doesn’t clump or smear. @apres_glow

Eyebrow Pencil Texture

Woman applying Eyebrow Pencil

SHOP EYEBROW PENCIL

Love it! It was very easy to use. The formula is buttery amd smooth. It makes it very easy to quickly fill in the brows. Marie

Mascara Texture

Woman wearing Honest Mascara

Love this primer & mascara. So easy to use & so gentle on your eyes. Katy

As Seen In

Refinery29 | This lash duo from Honest Beauty helps to create both length and volume at the same time.

Popsugar | We love a good multi-tasking product, like the Honest Beauty Extreme Length Mascara + Lash Primer. It boosts volume and length.

InStyle | Shoppers say this 'Magic' mascara doubles their lash length

Tips + Tricks

Makeup Tips for all Eye Shapes

Check out our ultimate guide on how to figure out your eye shape + how to apply makeup in a way that complements those beautiful eyes.