We feel a deep responsibility to be of service to our families, our communities and our planet - it's a fundamental part of who we are and what we do. From developing products with safety and transparency in mind to partnering with our community to provide access to basic essentials, our hope is that through these efforts, we can ultimately drive real and meaningful impact.
We love our babies. We love your babies. That’s why we err on the side of caution when it comes to ingredient selection. While no system is perfect, we do our best to be thoughtful and diligent in avoiding chemicals of concern, because we think you would do the same.
We believe you shouldn’t have to choose between what works and what’s good for you. That’s why we make breakthrough formulas designed and tested to perform.
And for us, this means ever exploring and evolving to improve our use of renewable resources — from plant-derived ingredients to the newest innovations in green chemistry to the amount of recycled and/or recyclable material in our packaging.
We believe you have a right to know what’s in your products and why, regardless of what regulations require. We’re committed to providing access to information and education that allows you to make the best choices for you and your family.
Our official charity partner, Baby2Baby, provides children living in poverty, ages 0-12, with diapers, clothing and basic essentials that every child deserves.