Honest Donates 1.2 Million Diapers to Help Close the #DiaperGap
Nearly 1 in 3 families in America struggles to afford enough diapers, which can lead to serious health issues for babies and their parents. We teamed up with the White House #DiaperGap initiative to do our part to help close the gap. The campaign fell in the middle of election season, so we decided to rally around our limited edition bi-partisan “Love Today” election diaper, which was created to teach our children to embrace unity and compassion. To kick off the campaign, we threw an election-themed party for the children staying at Mattel Children’s Hospital in Los Angeles, as well as their families. And for every like and comment on our #LoveToday social media posts, we donated 1 diaper to organizations across the country supporting families in need. By election day, we reached 1.2 million diapers! These diapers reached families in Chicago, Philadelphia, Austin, Boston, Atlanta and Washington DC through organizations including Baby2Baby, Cradles to Crayons, DC Diaper Bank and Austin Diaper Bank.