We believe the products people use should be safe and non-toxic (surprisingly, many companies don't!) — not filled with questionable, risky, untested, or harsh ingredients. We also believe it's better to be safe than sorry when deciding what goes in our products and we're vigilant about the latest science regarding chemicals and health to ensure we're being mindfully cautious.
Based on these beliefs, we created our Honestly FREE Guarantee — a core commitment we make to you and your children. And, it's another way for us to be Honest — educating, empowering and inspiring people to make better choices for their health & families. Providing clear, credible, transparent information. No smoke and mirrors. No confusion.
What's it mean? In a nutshell:
While most manufacturers only assess toxicity through the lens of acute (immediate) impacts, our Honest approach also takes full consideration of potential chronic (long-term) impacts, exposure routes, unique windows of vulnerability, and a wide spectrum of potential health impacts including carcinogenicity, teratogenicity, allergenicity, neurotoxicity, and more. It's a lot more to consider and weigh, but we think our children are worth it. (Read all about what "non-toxic" means to us.)
Some companies play on consumers' fears by saying they don't use certain chemicals in their products — even if that type of product never contains it. (For example, some food brands label their chicken “hormone-free” and pop a premium price tag on it when the reality is that ALL chicken is hormone-free because the USDA banned the practice in the 1950s!) You can trust that the Honestly FREE Guarantee you find on each product is a meaningful list specific to that product. Each one is a unique and important list of questionable ingredients that are commonly found in similar products from other manufacturers — that we never use.
While each product has a unique guarantee, as a company we keep a master list of toxic offenders we'll never consider for use in anything. Period. We confirm, to the best of our knowledge, based on information from our raw material & packaging suppliers and manufacturing partners, that our products are
Honestly FREE of: phthalates (DEHP, BBP, DBP, DMP, DEP); PVC; formaldehyde; alkylphenols; benzene; TEA (Triethanolamine); MEA (Monoethanolamine); parabens; phosphates; chlorine; chlorinated or brominated solvents; ceteareth 20; polyethylene glycol (PEG); resorcinol; bronopol; quaternium 15; nanoparticles; triclosan; sulfur oxides; organohalides; hexavalent chromium; DMDM hydantoin; organophosphate pesticides; 1,4 - dioxane; SLS/SLES (sodium lauryl/laureth sulfates); optical brighteners; mineral oil; petrolatum; BPA (bisphenol-A); a-chlorotoluene
This is just the short list of hundreds of risky chemicals that many conventional manufacturers use, and we've opted NOT to. And our list is always growing.
The only exception to this claim (to be perfectly transparent and honest) is that we cannot account for background contamination or cross-contamination. For example, most soils naturally contain trace amounts of arsenic which can then end up in plants grown in the soil. This is standard for all products, no matter who the manufacturer is, but we do our best to proactively find the purest, most unadulterated ingredients and all natural sources.
We stand behind the safety of our products, but that doesn't stop us from trying to do better. Every. Single. Day.
You can rest assured that we're doing our very best to understand every nuance of the complex world of toxicology. We're hyper-attentive to staying abreast of the latest science, actively consulting our medical advisory panel, conducting chemical safety profiling, referring to green chemistry reports, adapting to new international standards, and examining credible lists of unacceptable ingredients (like the International Chemical Secretariat's Substitute It Now list). And should any new regulations, studies, or real risks become apparent and concerning to us or our community, we quickly assess the data, modify our approach, and immediately update our formulation (that's how we roll)!
If you ever have a question, we're happy to answer it. And, if you ever have a recommendation, we're grateful to hear it.
Together we can make it better!