• Cleans stubborn stains, dirt, food, and life's unexpected messes all with a neutral pH (non-irritating to skin & does not discolor clothing)
• Exceptional stain removal, while guarding colors
• Rinses thoroughly, leaving textiles softer, brighter, and truly clean

• Infused with essential organic lemongrass oil and grapefruit seed botanical extracts to protect, clean, and soften hands
• A low-sud lather guaranteed to be effective, safe, and completely non-toxic
• Perfectly wash away everything from sticky, little fingers to Dad's soiled gardening hands

• Infused with essential organic lemongrass oil and grapefruit seed botanical extracts to protect, clean, and soften hands
• A low-sud lather guaranteed to be effective, safe, and completely non-toxic
• Perfectly wash away everything from sticky, little fingers to Dad's soiled gardening hands

• Infused with essential organic lemongrass oil and grapefruit seed botanical extracts to protect, clean, and soften hands
• A low-sud lather guaranteed to be effective, safe, and completely non-toxic
• Perfectly wash away everything from sticky, little fingers to Dad's soiled gardening hands

• Ultra-pure & soothing specially formulated for long-lasting, fun-filled bubbles
• Ideal for the daily bath routine – will NOT dry, irritate, or cause tears
• A light, refreshing tangerine scent gently calms and relaxes

• Sanitizes & moisturizes skin and nails on contact leaving skin clean & refreshed
• Botanicals (aloe and vitamin E) added for extra moisturizing won't dry out skin
• Long lasting protection against germs & bacteria (carbomer free!)

• Sanitizes & moisturizes skin and nails on contact leaving skin clean & refreshed
• Botanicals (aloe and vitamin E) added for extra moisturizing won't dry out skin
• Long lasting protection against germs & bacteria (carbomer free!)

• Plant-based ingredients beautifully clean all your plates, glassware, silverware, and bakeware
• So naturally advanced & effective there is U.S. Patent in process on this formula
• Contains NO bleach or bleaching agentsguaranteed not to etch metal / silver

Available in 3 scents!


• The effective grease & dish cleaning power you expect, in a natural, ultra-versatile formula
• Easily penetrates foods, milk & formula residues, and general household messes
• Virtually no streaking, spotting, or residue

Available in 3 scents!


• The effective grease & dish cleaning power you expect, in a natural, ultra-versatile formula
• Easily penetrates foods, milk & formula residues, and general household messes
• Virtually no streaking, spotting, or residue

Available in 3 scents!


• The effective grease & dish cleaning power you expect, in a natural, ultra-versatile formula
• Easily penetrates foods, milk & formula residues, and general household messes
• Virtually no streaking, spotting, or residue

• Finally a safe way to repel pesky bugs without harsh chemicals Bugs be gone!
• Formulated with only the purest & safest certified organic essentials oils to naturally repel insects
• Lab tested for proven efficacy against mosquitoes and stable flies — deters up to 4 hours

• Combines dual-action cleaning & degreasing power in a concentrated, premeasured pack
• Unique plant & mineral-based formulation brilliantly cleans your plates, glassware, cutlery, and bakeware
• Water-soluble, biodegradable pouch easy dosing: no mess & no waste

• Pure rinse formula safely cleans & adds sparkle – eliminating haze, streaking, spots, and calcium deposits
• Dishes and glassware come out naturally crystal clear, without risky chemical residues left behind
• Will not etch metal or silver

• Powerful, concentrated cleaning agents safely remove the toughest stains
• Ultra-versatile stain removal and odor eliminating action works great on carpeting, car seats / upholstery, linens, and more
• Especially effective at removing organic stains like baby food, coffee, tea, berry juices, grass, jelly, chocolate, ketchup, marinara, and blood (ouchie!)

• We created Honest Oxy Boost because we do not like what conventional chlorine bleach does to us, our skin, our families, fabrics, & the environment
• The extra BOOST for your in-wash cleaning naturally-derived ingredients use oxygen for destaining & deodorizingattacking & breaking down stains, grease, and dirt

• With innovative technology, our "WET" Dryer Cloths are specially formulated withplant-based ingredients that gently infuse softeners directly into fabrics as they dry
• Clothing feels extra-soft, naturally fresh, and static free along with improved appearance & color maintenance

• Naturally cut through chemical residues & wax to leave fruits & vegetables truly clean!
• 100% non-toxic, plant-based formula safely and effectively removes unwanted: toxic pesticide & chemical residues,
• No taste or odor left behind

• A naturally fresh way to safely clean and remove dirt & buildup from virtually all surfaces and items in your home
• Effectively penetrate and emulsify dirt, grease, oil, grime and tiny fingerprints
• Only the fresh smell of grapefruit essential oil, and not harsh fumes 

• Three distinctly delightful organic lip balms make this set perfect for the whole family!
• Lavender Mint soothes and refreshes;Sweet Orange Vanilla warms and sweetens; and Purely Simple brings extra gentle relief

• THICKER, stronger, more absorbent, & softer medical-grade cloth
• Gentle, yet effective ingredients gently cleanse & soothe with plant extracts that promote healthy skin

• Our unbeatable plant-based all-purpose wipes, now in four convenient 10-packs for all of your on-the-go needs! Perfect for your purse, your diaper bag, or a secret emergency stash.
• Thick, strong, & absorbent — made out of super-soft medical-grade cloth

• Powerful, natural 4-in-1 formula for all your floor care needs
• Designed to safely break down grease, food, bacteria & dirt – will not damage wax or other protective coatings
• Works likes a dream on hardwoods, bamboo, laminate & other sealed floors 

• Powerful, non-toxic formula leaves your bathroom sparkling clean & delightfully fresh
• Easily eliminates soap scum, rust, hard water stains & other pesky nasties
• Dissolves & prevents lime deposits & grimy build-up with natural tea tree oil

• Powerful, non-toxic cleaning action hygienically removes stains, calcium, limescale, mold & mildew
• Tea tree oil, citric acid & plant-based cleansers battle bacteria & decimate dirt
• Eucalyptus essential oil keeps your bathroom smelling clean & fresh (no harmful fumes or VOCs)

• Luxurious moisturizers made from organic, plant-based ingredients and botanical conditioners
• Strengthen, silken and separate strands,eliminate tangles & fly-aways, or increase shine
• Use anytime to calm cowlicks or kickstart curls. Knots & frizz be gone!

• Laundry bliss! No pouring. No heavy jugs. No guessing. No spills. Just toss & wash!
• Pure 4-in-1 performance cleaning + stain fighting + brightening + softening
• Innovative blend of plant & mineral-based ingredients carefully developed to achieve a superior cleaning experience

• Renewable bamboo brush handle is free of varnishes, stains & VOCs. Brush handle is coated with 100% vegetable oils to seal & protect.
• Plant-based bristles (reinforced with 100% recycled plastic for ultra durability) need less soap to get the job done!

• 100% organic cotton is easy on the environment and your delicate dishware
• Cotton loops add texture for scrubbing & drying

• Handle a sinkful of dishes with just a small dishful of soap - ceramic soap dish & brush create an amazing amount of suds for tackling tough dishes - while keeping your kitchen neat & tidy!
• Pump brush up & down for instant dishwashing bubbles

• Natural, unscented, broad-spectrum (UVA & UVB) 30 SPF mineral sunscreen - everything you need, nothing you don't
• Easy to apply, non-greasy, non-whitening (non-nano!) zinc oxide sunscreen provides safe, effective sun protection for the entire family

• Natural & organic ingredients gently cleanse, moisturize & nourish your baby & family's entire body from head to toe
• Jojoba & quinoa proteins strengthen & fortify (with all 8 essential amino acids)
• Organic coconut oil moisturizes & protects

• Super absorbent & durable sponge perfect for all your cleaning & kitchen needs
• Clean tough messes without scratching -- scrubbing fibers made with walnut shells & recycled plastic

• A light, soothing blend that leaves skin silky and nourished. Made with organic oils and botanicals to feed & protect skin of all ages.
• Sustainably grown & certified organic jojoba, tamanu, olive, avocado, & sunflower oils nourish & moisturize

• Organic sunflower, olive, & tamanu oils work with enriching shea butter to nourish, moisturize & help protect sensitive & irritated skin
• Chamomile, calendula, and lavendergently calm & soothe
• Castor oil battles diaper rash by creating a protective barrier against urine

• Organic olive, shea, jojoba & safflower oils hydrate & restore skin’s natural moisture balance
• Chamomile, calendula & aloe protect & soothe
• Perfect for all skin types – sensitive, dry & allergy-prone

• Hydrating, plant-based humectants fight frizz, stop static, & help hold moisture in
• Luxurious argan oil, shea butter, murumuru seed butter & botanicals naturally soften, nourish & boost shine - pampering every strand!

• Effectively kills 99.9% of germs & bacteria using all natural plant-based protection
• Soothing botanicals prevent drying, redness & chapping
• Quick drying – no sticky residues

• Organic shea butter, coconut, palm & olive oils combine into one amazing, ultra-moisturizing formula – won't dry skin like many bar soaps
• Luxurious argan oil, apricot oil & jojoba for added nourishment and soothing

• Organic shea butter, coconut, palm & olive oils combine into one amazing, ultra-moisturizing formula – won't dry skin like many bar soaps
• Luxurious argan oil, apricot oil & jojoba for added nourishment and soothing

• Organic shea butter, coconut, palm & olive oils combine into one amazing, ultra-moisturizing formula – won't dry skin like many bar soaps
• Luxurious argan oil, apricot oil & jojoba for added nourishment and soothing

• Naturally helps promote healthy teeth and gums for optimal dental hygiene
• Calcium helps protect & strengthen tooth enamel
• Baking soda & natural silica gently polish & brighten teeth

• Naturally helps promote healthy teeth and gums for optimal dental hygiene
• Calcium helps protect & strengthen tooth enamel
• Baking soda & natural silica gently polish & brighten teeth

• Naturally promotes healthy teeth & gums for optimal dental hygiene
• Calcium helps protect & strengthen tooth enamel
• Baking soda & natural silica gently polish & brighten teeth

• Naturally promotes healthy teeth & gums for optimal dental hygiene
• Calcium helps protect & strengthen tooth enamel
• Baking soda & natural silica gently polish & brighten teeth

• Powerful, plant-based formula leaves all types of glass gleaming & crystal clear
• Only 4 natural ingredients cut through all kinds of grime — like grease, grit, dirt, dust, finger-prints, & nose-prints  
• Repels dust and won’t leave behind haze, streaks or risky residues

• Made with 100% heavy-weight cotton (super durable!) and non-toxic AZO-free dyes
• Two convenient pockets to stash keys, lip balm, sunglasses, pacifiers & goodies
• Includes both shoulder straps and an extra shoulder messenger strap for extra functionality and comfort

•    Naturally cleanse & hydrate your skin with soothing plant botanicals & refreshing citrus oils 
•    Instant foam — easy to lather, easy to rinse
•    Rich in vitamin C & natural emollients known to soothe & leave skin renewed & balanced

• Made with only food-grade ingredients, this organic salve helps soothe pain and irritation and encourage healing to relieve and revitalize nursing nipples.
• Calendula infused oil helps regenerate skin tissue & naturally heal 
• Shea butter, tamanu & aloe keep nipples soft, supple & resilient 

• A unique blend of organic butters, botanicals & antioxidants for optimal belly (& body) health
• Organic shea butter, olive oil, tamanu oil & calendula help prevent stretch marks, improve elasticity & hydrate for soft & supple skin

• Ultra resilient canvas body, waxed canvas bottom & heavyweight weather-resistant duck canvas webbing handles & straps
• Adjustable & removable shoulder strap extends to 42” with vegetable tanned leather strap pads for added comfort
• 8 interior pockets & large exterior pocket hold everything you need
• Limited Edition! Only 500 made — specially hand-numbered.
• Collaboration with LAYERXLAYER

• Award-winning 4-in-1 design — front carry (facing in & facing out), back & hip 
• Fully adjustable to ensure proper ergonomic positioning for you & for baby — no matter how you wear it
• Light gray with subtle stitching details & stylish sleek construction
• 100% organic cotton shell with polyurethane & polyethylene fill (contains NO flame retardants)
• Collaboration with Beco

• Hand knit by fair trade artisans in Peru, using 100% organically grown cotton & non-toxic dyes
• Versatile size perfect for wrapping, cuddling, nursing, napping & general comfort-making.
• Sublimely soft, but also durable — a timeless classic to be passed on to future generations 
• Includes reusable muslin bag — great for gifting & re-use
• Collaboration with Honeyami

• Carefully crafted from reclaimed wools & eco-fleece, giving old sweaters & textiles new life
• No two hats are alike, each with special colors & textures — just as unique as the child who wears it!
• Locally sourced materials - lovingly handmade in Canada
• Collaboration with Cate & Levi

• Carefully crafted from reclaimed wools & eco-fleece, giving old sweaters & textiles new life
• No two hats are alike, each with special colors & textures — just as unique as the child who wears it!
• Locally sourced materials - lovingly handmade in Canada
• Collaboration with Cate & Levi

• Available in 3 colorful, exotic animal characters — Giraffe, Zebra & Elephant
• Handcrafted from 100% pre-consumer, reclaimed wood & finished with non-toxic, no-VOC paint
• Bright colors & playful accents to engage toddlers' imaginations & support skill development
• Timeless, refined design makes these toys equally delightful as decor
• Collaboration with manny and simon

• Available in 3 colorful, exotic animal characters — Giraffe, Zebra & Elephant
• Handcrafted from 100% pre-consumer, reclaimed wood & finished with non-toxic, no-VOC paint
• Bright colors & playful accents to engage toddlers' imaginations & support skill development
• Timeless, refined design makes these toys equally delightful as decor
• Collaboration with manny and simon

• Available in 3 colorful, exotic animal characters — Giraffe, Zebra & Elephant
• Handcrafted from 100% pre-consumer, reclaimed wood & finished with non-toxic, no-VOC paint
• Bright colors & playful accents to engage toddlers' imaginations & support skill development
• Timeless, refined design makes these toys equally delightful as decor
• Collaboration with manny and simon

• Made from 100% GOTS certified organic cotton muslin & non-toxic dyes
• Lightweight and breathable to help reduce the risk of overheating
• Generous size to make swaddling easy
• Ultra versatile — use as a stroller or nursing cover, changing pad cover, tummy time blanket & more!
• Collaboration with aden + anais

• Our natural, great tasting fluoride-free mouthwash is perfect for the whole family!
• Filled with organic botanicals & herbal extracts for healthy teeth & a super fresh, minty mouth
• Fluoride & alcohol-free

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Our full-coverage Swim Diaper is made of stretchy waterproof, hygienic polyester knit, with non-chafing elastic edging & soft mesh liner
• Silky, snug & soft against your child’s skin – less bulky & more comfortable (won’t swell-up like disposable diapers)

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Plant-based (PLA) inner & outer layers - gentle on your baby's bottom
• Non-toxic, sustainably harvested pulp processed without chlorine or harsh chemical bleaches

• Specially designed soft surface textures help soothe inflammation & teething irritation
• Strong & elastic silicone is perfect for tugging & chewing
• Chill or freeze for added relief!

• Women & Mom's Health. Promotes positive mood, brain function, immunity & cardiovascular health & reduces inflammation – perfect for before, during & after pregnancy.*

• Baby Growth & Development. Critical for fetal & infant brain development, as well as cardiovascular, eye, immune & nervous system health.*

• Real Food Nutrients. Our bodies are made to digest real, natural foods - so we use wholesome organic fruits & veggies to ensure optimal absorption.

• Doctor Formulated & Recommended. We rely on a team of experts to ensure a healthy start with a premium formulation of carefully chosen, fresh, whole food-based ingredients – vitamins, minerals, botanicals, antioxidants, probiotics & superfoods.

• Whole Food Based. Filled with 22 essential vitamins & minerals from 31 organic fruit & veggies, in addition to key antioxidants, superfoods, amino acids & more.

• Key Nutrients. Optimal balance of Vitamin D, Vitamin A, folic acid & iron to support brain function & promote healthy growth & development.

• Whole Food Based. Filled with 22 essential vitamins & minerals, 36 organic fruit & veggies, plus other key antioxidants, superfoods & amino acids for super kids!
• Great Tasting! Delicious bend of organic & natural tropical flavors with less than 1 gram of fruit sugar per serving. Kids love the taste! Formulated with Sweetnol - a natural sweetner made with Erythitol & Stevia with zero glycemic index, zero calories & no aftertaste.

• Natural Ingredients. Made with Elderberry extract & Arabinogalactan, known to help maintain & support healthy immune system function.

• Wellness Support. Uniquely formulated with concentrated botanical extracts that promote well-being without upsetting tummies.

• Active Ingredients. Made with natural botanical ingredients known to help maintain & support healthy immune system function.*

• Effective Formula. Unique & powerful blend of Arabinogalactan, Elderberry, Self Heal Herb & more help promote well-being  when under physical stress.*