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CrueltyFree Beauty
Extreme Length Mascara + Primer, Vitamin C Serum, Hydrogel Cream and Tinted Lip Balm
Extreme Length Mascara + Primer, Vitamin C Serum, Hydrogel Cream and Tinted Lip Balm

Unlike most brands, our clean and effective products are made without 2,500+ sketchy ingredients and packaged in more sustainable materials.

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Award-Winning
Best Sellers

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Best Seller
Hydrogel Cream
Hydrate skin for an all-day dewy glow.
$21.99 is the original price
3 sizes
Vitamin C Radiance Serum
Illuminate your complexion for a lit-from-within vibe.
$29.99 is the original price
2 sizes
Prime + Perfect Mask
Get glowing skin with this superfruit pick-me-up.
$19.99 is the original price
Extreme Length Mascara + Lash Primer
Take lashes to new lengths with our award-winning mascara.
$19.99 is the original price
3 pack options
Tinted Lip Balm
Swipe on for a sheer wash of glossy color without the tacky feels.
$9.99 is the original price
7 shades
NEW SHADES
Creme Cheek + Lip Color
Dab on, build up + blend out for that sun-kissed cheeky moment.
$19.99 is the original price
7 shades
Clean
Better
Beauty
We've always steered clear of over 2,500+ chemicals and materials on our NO List™ to create gentle-yet-effective formulas.
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Conscious
Keep It Green
We're doing even more for the planet with carbon neutral shipping, tree-free paper, and ethically-sourced materials. Learn More
Culture
For The Fam
Everything we do is with you in mind, from our sustainable packaging to our award-winning formulas. Shop Now

Consciously Crafted

Recycled Cartons Sustainably-Minded Cartons Consciously crafted, FSC®-certified, and made from 100% recycled materials
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Aluminum Aluminum Recycled aluminum saves 95% of the energy needed to make new aluminum.
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Tin Tin Tin can be recycled infinitely!
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Glass Glass Endless upcycling possibilities
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PCR - Post-Consumer Recycled PCR Plastics Using PCR or post-consumer recycled plastic gives plastic another life.
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What's your type

Take our skincare quiz to find out which mindfully made clean beauty products will help you reach your #skingoals

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Sustainability comes naturally to us, but it has to work for you, too. We're making it easier for everyone to make conscious choices. Ready for an Honest world?

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