F4F3F1-background-color
Extreme Length Mascara + Primer
Jessica alba applying mascara beauty product
Product Spotlight:
Extreme Length Mascara + Lash Primer

The lengths your lashes will go with our 2-in-1 dual-ended mascara is nothing short of extreme.

SHOP ALL BEAUTY
Jessica alba applying mascara beauty product Beauty Header texture Image
module-spacer

HONESTLY HEALTHY™ LASH TINT

A serum-infused lash tint that defines and enhances the look of lashes, made with conditioning Castor Oil, and Red Clover + Mung Bean that help to strengthen for healthy-looking lashes.

Shop Now
jessica alba signature grey

I created The honest Company because you shouldn’t have to choose between what works & what’s good for you.

jessica alba qoute image

LIPS

Sheer, lush, liquid-to-matte - pick your pout.


Shop Now

module-spacer
beauty-products-landing-dh
module-spacer

Jessica's Beauty Faves

Shop Jess's Faves
I deliver high gloss vibes without the annoying sticky feels
Sale Price
$14.99
8 Shades
Jessica's Favorite
Easy as 1-2-3
Strike through price $67.97 Sale Price
$59.95
Strike through price $44.97 Sale Price
$34.95
Best Seller
Six skincare essentials Jessica swears by
Strike through price $93.94 Sale Price
$84.99
Jessica's Favorite
Making morning masks a thing
Sale Price
$19.99
Jessica's Favorite
Jess's dreamy nighttime skincare routine
Strike through price $90.96 Sale Price
$79.95
Get that "woke up like this" look
Strike through price $112.93 Sale Price
$99.95
Safe for you and the planet
brand-message-divider
 
Skincare Quiz Handwritten Text

What's your type

Take our skincare quiz and find out what clean beauty products will help you meet your #skingoals

Take the quiz

Jessica's Routines

Shop Beauty Routines
Face the day with a hydrated, dewy glow
Strike through price $115.95 Sale Price
$104.95
Get that "woke up like this" look
Strike through price $112.93 Sale Price
$99.95
Best Seller
Six skincare essentials Jessica swears by
Strike through price $93.94 Sale Price
$84.99
Give skin a healthy head start
Strike through price $230.89 Sale Price
$189.79

Free gift bag included with purchase

Jessica's Favorite
Jess's dreamy nighttime skincare routine
Strike through price $90.96 Sale Price
$79.95
A quick makeup look for busy mornings
Strike through price $114.93 Sale Price
$102.95
Best Seller
Get that dewy look all day long
Strike through price $83.95 Sale Price
$74.99

Calm + Heal Melting Balm

Transform your tired, dry skin with dewy, moisturized vibes

Shop Now

Clean and Honest Beauty-No Filter

One of our golden rules is that everyone should have a regular beauty routine. It's good for you, it's good for us, it's good for everyone when you feel beautiful and cared for. Call it pampering, call it self care, call it the spa treatment, there's no denying the many benefits that come from taking care of yourself and the skin you live in. Whatever makeup, hair, or skincare products you use, be sure to check the ingredient lists. In fact, check that everything is from a beauty brand that you can trust. Because at Honest, we only make products made from naturally-derived ingredients.

Ready to add natural ingredients to your skin care routine day and night? Find a skin care product designated for your specific skin type. Whether you have acne prone skin or you’re looking to add some moisture and extra glow to your skin, we got you. Say goodbye to unwanted skin texture, breakouts, and redness, and say hello to healthy skin!

Your makeup bag should match your skincare routine. At Honest, we create natural makeup made from a safe formula and naturally-derived ingredients. Our natural makeup line includes eye, lip and face products you’ll love, especially our fan favorite moisturizing lip gloss and juicy tinted lip balm. Looking for natural face makeup? Consider our balm stick or our powder blush, available in the perfect shade to suit your skin tone. From eye shadows to lipsticks, to foundation and mascara, our makeup products are made with ingredients you'll love at a price you'll love even more.

We advocate for clean beauty only for our Honest fam! Our goal is to use natural, organic, non-toxic ingredients that are ethically sourced and most importantly--actually work. We simply refuse to compromise on the effectiveness or safety of our clean beauty products. From makeup to skincare products, we have something to make you look and feel your very best. Why waste your time with any other beauty brand?