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Our Story

Clean Conscious Culture

Hydrogel Cream
Hydrogel Cream

FROM DAY ONE, WE PUT PEOPLE + PLANET FIRST

Join our movement to make the world a greener place, one Mind. Fully. Made.™ product at a time.

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Sustainability comes naturally to us, but it has to work for you, too. We're making it easier for everyone to make conscious choices. Ready for an Honest world?

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DOWN TO EARTH

HOW WE KEEP IT REAL GREEN

Texture Image No Testing on Animals, 5000+ chemicals not used
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MIND. FULLY. MADE.™ Our in-house labs, toxicologists, and partners work with the Honest Standard to bring you safe and effective products you can trust. Plant-based, yes. Petrochemicals, never.
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ECO-FRIENDLY INSIDE & OUT We think outside the box when it comes to packaging - from compostable tree-free paper to recyclable aluminum, tin, and glass.
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CERTIFIABLY GOOD Believe the hype. Our partners trust our products to meet high expectations for safety and sustainability.
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LESS IS MORE Sustainable products with more options to reduce, reuse, and refill means less waste for you and the planet.
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BEAUTY RECYCLING 101

Tips for keeping your beauty products sustainable.

Learn More


HONEST FUTURE
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Reduce
REDUCE

✓ Single-use packaging solutions
✓ Shipping weight + water
✓ Carbon footprint
Reuse
REUSE

✓ Upcycled, waste-efficient ingredients + materials
✓ Post-consumer recycled content
✓ Refillable, reusable bottles + boxes
Reimagine
REIMAGINE

✓ Plastic alternatives
✓ Carbon-preferred shipping sources