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THE HONEST STANDARD

Meaningful transparency and thoughtful design. We’re on a mission to change the world, one product at a time.

Safe Products For Baby, Beauty + Home

We keep it clean – from baby to beauty and everything in between.


Baby (not-so) Basics

Parent life is real. That’s why our products are real safe, real effective and real dope.


THE HONEST SIDE OF BEAUTY

Clean is just the beginning of our vetted, verified and results-driven beauty.


Everyone Has A Purpose

Everyone deserves to live a happy, healthy life; it's a right, not a privilege.