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Cue the Blue for bolder, blacker lashes than ever.

A virtual way to shop the honest lifestyle

New Limited Time Falloween Prints

Wellness Supplements

Honest gifts for parents to be

Honest Gift Picks
Clean conscious holiday magic!

Shop Gifts
Wink + Pout Eye + Lip Kit
Sale Price:
$17.99
Hydrated Holiday Skincare Duo
Sale Price:
$24.99
Holiday Glow Skincare Kit
Sale Price:
$39.99
Sparkle All the Way Eye Kit
Sale Price:
$28.99
Skin-Soothing Eczema Kit
Strike Through Price: $42.89 Sale Price:
$39.99
Out of Stock
Baby Arrival Gift Set
Essential must-haves for Baby and Mom
Sale Price:
$49.95
Best Seller
Honest Mama Beyond the Bump Kit
Destress Your #MomBod
Strike Through Price: $62.80 Sale Price:
$55.95
No Makeup Makeup Kit
Strike Through Price: $102.94 Sale Price:
$83.99

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Best Sellers
all-time Honest faves

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Best Seller
Honest Baby Wipes
Tough on messes, gentle on skin
Sale Price:
$0.99
- Sale Price:
$42.99
8 prints
Hypoallergenic Baby Laundry Detergent
New Arrival
Extreme Volume Mascara + Bold Lash Primer
Vitamin C Radiance Serum
Illuminate your complexion for a lit-from-within vibe.
Sale Price:
$29.99
2 sizes
Extreme Length Mascara + Lash Primer
Take lashes to new lengths with our award-winning mascara.
Sale Price:
$17.99
3 pack options
Honestly Pure Retinyl Serum
Sale Price:
$29.99
Stay Hydrated Hyaluronic Acid + NMF Serum
Bounce back with 24 hours of hydration.
Sale Price:
$29.99
New Arrival
Clearly You Kit
Strike Through Price: $65.97 Sale Price:
$59.99
New Packaging
Face + Body Lotion, Sensitive
Gently hydrate from head to toe
Sale Price:
$10.99
5 solutions
Love the Tatas Postnatal Lactation Plus
Hydrogel Cream
Hydrate skin for an all-day dewy glow.
Sale Price:
$19.99
3 sizes
About Us

We care about the people and the planet. We make clean, sustainable, well-designed products that work - Jessica Alba Founder, Actress, Advocate

  • Safe for you + the planetSafe for you + the planet
  • Sustainable PackagingSustainable Packaging
  • Toxicologist-AuditedToxicologist-Audited
  • No Animal TestingNo Animal Testing