Honestly Pure Retinol® Serum

Achieve honestly radiant skin with our lightweight retinol face serum.

Sale Price $
1.0 fl. oz. / 30 mL
Honestly Pure Retinol® Serum is rated 4.5 out of 5 by 39.
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Wave goodbye to those telltale signs of aging. Our retinol serum blends together Retinol and Hyaluronic Acid to hydrate skin, even out texture and tone, and reduce the appearance of fine lines. You'll love your radiant skin!

Cleanse face and neck, and pat dry. Apply the serum to clean, dry skin and let absorb. Once your skin absorbs the serum, apply your favorite Honest Beauty moisturizer or cream, like our Deep Hydration Face Cream. Use serum nightly or every other night.

Do’s + Don’ts
New to retinol? Less is more. Start once a week, ease into it and always listen to your skin. If you're a retinol regular, feel free to use it nightly but back off if your skin needs a break.
Try using it after cleanser and before moisturizer to start -- don’t layer or mix with other serums.
Love Vitamin C too? Use it in the morning and save retinol for the night.
Don’t use in combination with any AHAs, BHAs or other chemical exfoliants.
Don’t use in combination with any type of physical exfoliant.
NEVER (ever) forget to wear your SPF daily.

CAUTION: Avoid direct contact with eyes. If contact occurs, flush thoroughly with water. If redness or irritation occurs, reduce use to every other night. If irritation persists, discontinue use and consult your doctor.

Tapioca Encapsulated Time Release Retinol: known to reduce the signs of aging, encapsulated retinol is time released, making it gentle enough for nightly use.
Two types of Hyaluronic Acid: know to bind water, and draw moisture to the skin's surface for plump and dewy skin
Squalane - known to help moisturize and soften skin


Water (Aqua), Squalane, Cetyl Alcohol, Jojoba Esters, Propanediol, Glycerin, Pyrus Malus (Apple) Fruit Extract, Dextrin, Retinol, Caprylic/Capric Triglyceride, Tocopherol, Citric Acid, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Polyglyceryl-6 Distearate, Polyglyceryl-3 Beeswax, Sodium Acetylated Hyaluronate, Xanthan Gum, Hydrolyzed Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Niacinamide, 1,2-Hexanediol, Caprylhydroxamic Acid.

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  • Reduces Signs of Aging
  • Evens Out Skin Tone
  • Smoothes Skin Texture
  • Reduces Fine Lines

  • Parabens
  • Phthalates
  • BHT
  • Synthetic Fragrances
  • Mineral Oil
  • Dyes

  • Retinol
  • Hyaluronic Acid


It can take up to a month with any new skincare regimen before you start seeing results. A little patience and a lot of consistency will pay off.

Well, experts say both are no-nos during pregnancy. But there are so many amazing products you can use. Need pregnancy skin care recs? We have plenty of ideas over on our blog; Safe Skin Fixes for Pregnant Mamas


Rated 3 out of 5 by from Okay overall I haven't experienced any negatives with this product. I'm very pale, prone to sunspots and such, so that's a positive. That being said, I haven't been using it for long, but overall I like it. It isn't greasy at all which is really pleasant, most skincare products have that sort of heavy component to them and this serum doesn't. But, I know there are more well-known, quality, and physician grade products that do the same if not more. This wouldn't be my go-to, but I certainly wouldn't mind adding it to my arsenal for a bit of variety. Perhaps for someone dipping their toe into skincare, I'd say this is a great place to start.
Date published: 2020-06-13
Rated 5 out of 5 by from Perfect! This is the first retinol product I've ever used and so I was pretty stoked to try it. I am 28 and have recently amped up my skincare routine to better protect it and hopefully slow down visible signs of aging. I have sensitive skin and so was a little wary the first time applying, but I did not see redness or feel stinging/irritation after using. I noticed that my pores in the cheek/nose area looked visibly smaller after consistent use. It has a nice bottle that locks so I can through it in my travel case and not need to worry about it accidentally squeezing out product. It has a nice smell that is not overpowering or irritating. I'm pleased with this retinol serum!
Date published: 2020-06-24
Rated 5 out of 5 by from Seems to be a good and quality product So far so good. I have eased into the retinol, but not enough. I started getting patches of dry skin, but that is not to the fault of the product. My skin just needs more time to adjust and extra hydration. Generally, I felt that my face looked brighter and less dull after just 3 applications, so I am looking forward to the long-term results. Definitely more noticeable results than other brands I have tried.
Date published: 2020-12-16
Rated 4 out of 5 by from Great retinol serum. The serum is pretty potent you will experience the same side effects as with a stronger retinoid such as Retin A. Initially the skin begins to flake and peeling so the first weeks it is not so much of a pleasant experience. The texture is very nice it is light and spreadable. I would not use more than one pump for the whole face as the more product you use the more sensitivity and peeling you will experience. Overall a nice alternative to prescription retinoids for those that cannot tolerate it or afford it.
Date published: 2020-07-07
Rated 5 out of 5 by from Go for it! The packaging and container are simple and modern looking. I could leave it on my counerves without it being an eye sore. I absolutely love how it can slide open and closed. I can take it with me without worrying about and owey goey mess. The pump has some power. Watch out or it might shoot you in the eye or go on the floor five feet away. Don't worry though it wipes off easy and doesn't sting very much! When I put it on my face it reminded me of those commercials where the actor spaces their face with water. It is super refreshing or at least feels like the commercial looks. It is a pretty thin syrum and soaks in quickly. The only downside I believe is that when it is drying it feels a little tacky. Not enough to worry about and it wont get on your pillow at night. All in all I think it's amazing!
Date published: 2020-06-23
Rated 5 out of 5 by from Leaves skin so soft and renewed I love this serum, makes skin feel soft and renewed, I have used retinol products for years and this so far is the best, actually can tell a difference. I used every 3 days at first then every other, and now every night, no redness or dryness, I use the honest facial oil after it, I really do feel a difference after putting it on, and yes I still have wrinkles but they have softened, dark age spots slightly lightened, I am just starting my second bottle, will keep purchasing
Date published: 2020-12-16
Rated 4 out of 5 by from Serum I used the serum last night after I washed my face, then used a face mask then applied toner and then I applied this serum. The first things I loved were that the bottle is very easy and clean to use! The second thing I love is that the serum has no smell! It applies smoothly on my face but one thing I didn't like was that it felt a little tacky and I felt like it didnt blend into my face. I might buy it in the future but not something exactly I would be considering...
Date published: 2020-06-17
Rated 4 out of 5 by from Excited for results! I was really excited about trying this product because I already really enjoy the honest company and their products. This serum was lightweight and soaked into the skin nicely. I watched for any signs of irritation and was please try surprised when my normally sensitive skin had no negative reactions. My skin felt hydrated and ready to take on the day by the morning. So far I'm very pleased and can't wait to see how it helps with wrinkles in time.
Date published: 2020-07-07
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