Jessica Alba’s $17 Drugstore Secret to Longer Lashes

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Whether Jessica Alba’s all glammed up or wearing a natural fresh-faced look, one thing always stands out: her gorgeously full and natural looking lashes. The secret behind those lashes – a $17 drugstore fave from her Honest beauty brand.

A game-changing drugstore mascara, ideated by Jessica Alba

"When I developed this product I knew it was going to be a game changer! The 2-in-1 primer and mascara wand was customized for us when we launched and is still the unique way we deliver incredible payoff", explains Alba. Additionally this $17 drugstore mascara is made cruelty-free, clean of parabens, paraffins, silicones, mineral oil + synthetic fragrances.

What to expect from Jessica Alba’s fave drugstore mascara

The Extreme Length Mascara + Lash Primer lifts and lengthens your lashes and volumes them coat by coat, plus it defines and enhances for eyes that just pop. To sum it up, this $17 drugstore mascara will give you the longer lashes of your dreams.

Jessica Alba’s secret tips on using her favorite drugstore mascara

“First I apply the primer by blinking through the wand. Always wait 30 seconds before the next step so it can settle. For a real dramatic look apply multiple layers of primer. When the time comes to apply the mascara, again blink through the wand to spread it evenly across your whole lash. Repeat if you want. I normally apply three coats–there you have my secret”, reveals Jessica Alba.

How often should you replace your mascara?

Mascara doesn’t last forever (if only). At a minimum, you should swap out your mascara every three months. More realistically, you’ll want to throw out the old makeup when you notice your mascara and primer starting to dry up (that spells flaking and clumping). And, if you’ve had an eye infection, replace your mascara eye makeup ASAP. Like, right now.

Luckily this drugstore buy is affordable enough to purchase a few at a time, one for your vanity at home, one in your purse for on-the-go touchups and one for backup.

Jessica Alba’s favorite $17 drugstore Extreme Length Mascara + Lash Primer is available on honest.com and at your local CVS, Walgreens, Target, and Ulta.